http://www.spiread.com/blog/Thu, 11 Mar 2010 02:51:36 -0500BasicSpire Advertising inc. - Bloghttp://www.spiread.com/blog/Spire Ad RSS Generator http://www.spiread.com/blog/2010/03/10/spire-is-hiring-another-web-designerhttp://www.spiread.com/blog/2010/03/10/spire-is-hiring-another-web-designer Spire is hiring. To keep up with growing demand, we want to hire another exceptional web designer. Wed, 10 Mar 2010 00:00:00 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2010/02/08/a-tale-of-two-super-bowl-adshttp://www.spiread.com/blog/2010/02/08/a-tale-of-two-super-bowl-ads The most effective Super Bowl ad this year was, in my opinion Google's ad called "Parisian Love." It was so simple that anybody could have created it with their computer. Yet it told a clear story, demonstrated their product, and pulled at the heart strings of viewers. Well done Google, well done. Mon, 08 Feb 2010 00:00:00 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2010/02/07/dockers-free-pants-super-bowl-ad-backfires-their-website-cant-keep-uphttp://www.spiread.com/blog/2010/02/07/dockers-free-pants-super-bowl-ad-backfires-their-website-cant-keep-up Planning to promote your company in a Super Bowl commercial? Better make sure your website is ready to handle your offer. Sun, 07 Feb 2010 00:00:00 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2010/02/05/spires-new-2010-website-designhttp://www.spiread.com/blog/2010/02/05/spires-new-2010-website-design We've been busy launching new websites for our clients, but finally carved out the time to launch the 2010 edition of the Spire website. Fri, 05 Feb 2010 00:00:00 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2010/01/21/third-final-internet-marketing-seminar-expected-to-sell-out-soonhttp://www.spiread.com/blog/2010/01/21/third-final-internet-marketing-seminar-expected-to-sell-out-soon If you haven't heard, we've been leading a series of Internet Marketing seminars in partnership with the Mansfield Area Chamber of Commerce. The first event was December 3 -- it sold out in less than 2 weeks. The second event was January 13 -- it sold out in less than 3 days! The final opportunity to attend will be Thursday, February 4 from 8:30 AM to 11:30 AM. Thu, 21 Jan 2010 00:00:00 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/12/03/todays-internet-marketing-seminar-in-mansfield-ohio-was-a-successhttp://www.spiread.com/blog/2009/12/03/todays-internet-marketing-seminar-in-mansfield-ohio-was-a-success We had a full house at this morning's internet marketing seminar in Mansfield! Thanks to the Mansfield Richland Chamber of Commerce for hosting the event and promoting it to their membership.Today's event booked up in under a week and there were more than a dozen people on a waiting list. Thu, 03 Dec 2009 18:13:28 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnelhttp://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnel Before starting our advertising & web design company, I worked in a small company that had a traditional "sales department." This group of sales people literally made phone calls all day long. Many were cold calls - and their rate of failure was very, very high. If the company wanted to increase its sales, it could make incremental increases by finding better sales tactics, OR it could hire another sales rep who -- if they worked hard enough -- would earn their keep while bringing in a little extra. I'm sorry, but I just wouldn't be able to do that. I don't like the idea of calling people who weren't expecting my call, and trying to sell them something they didn't ask to buy. That's why effective marketing is so important to grow a business. You still need to do sales, but the approach is different, and the success rate is much higher. I'll explain, but first let me prove my theory from first hand experience. Tue, 03 Nov 2009 15:11:32 EST Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/10/29/the-college-graduates-guide-to-finding-a-jobhttp://www.spiread.com/blog/2009/10/29/the-college-graduates-guide-to-finding-a-job When I went to college in the late 90s, there was an attitude among some of my classmates that a college diploma would be like a "golden ticket" to finding a great job. I suppose that was the case at some point, but it surely wasn't true in the late 90s.Today, college graduates are negatively affected more than any other demographic with this economy. Thu, 29 Oct 2009 21:07:41 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/10/21/get-500-worth-of-consulting-for-75-at-our-internet-marketing-seminar-in-mansfieldhttp://www.spiread.com/blog/2009/10/21/get-500-worth-of-consulting-for-75-at-our-internet-marketing-seminar-in-mansfield It's official. I'm tag-teaming with my friends at the Mansfield-Richland Area Chamber of Commerce to present an internet marketing seminar at the Mansfield Chamber Conference Room. I'll be presenting three 1-hour presentations on the latest topics like lead generation, online sales, search engine optimization, email marketing & social media. Wed, 21 Oct 2009 16:11:09 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everythinghttp://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything You maybe haven't heard about it yet, but Google is about releasing something that has the potential to once again revolutionize the way we communicate. After thinking through the implications of Google Wave, I believe they are creating something significant. Assuming the initial launch creates no catastrophic problems, the Wave will become Google's most world-altering innovation since email. Thu, 17 Sep 2009 12:07:02 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/09/11/matt-miller-to-run-for-congress-in-ohio-16th-districthttp://www.spiread.com/blog/2009/09/11/matt-miller-to-run-for-congress-in-ohio-16th-district Matt Miller announced today that he will run for Congress. He's seeking the Republican nomination to challenge John Buccieri for the Ohio 16th Congressional District. Matt is a well-respected member of the Ashland community and was an outstanding Ashland County Commissioner. He brings a fresh -- yet conservative perspective to politics.We were honored to have the chance to help Matt make a few revisions to his existing website. Fri, 11 Sep 2009 17:47:51 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/07/19/spire-the-meaning-behind-our-company-namehttp://www.spiread.com/blog/2009/07/19/spire-the-meaning-behind-our-company-name Many people have asked us why we chose the name Spire for our company.While the word "spire" is not frequently used in the United States, you probably already know that it refers to the top of a building that comes to a point. Church steeples are an example of a spire, and you'll see spires on many skyscrapers in major cities around the world. Just as a spire helps a building stand out among a crowd, we do the same thing for the companies we serve. Sun, 19 Jul 2009 00:00:00 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/07/03/iphone-3g-copy-and-paste-is-not-a-benefithttp://www.spiread.com/blog/2009/07/03/iphone-3g-copy-and-paste-is-not-a-benefit I'm not sure what Apple marketers are trying to accomplish with one of their new Apple 3G commercials. The ability to copy and paste is not a benefit, or even a feature worth spending 30 seconds promoting on television. Fri, 03 Jul 2009 00:00:00 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/06/29/billy-mays-leaves-a-positive-example-for-sales-and-marketing-proshttp://www.spiread.com/blog/2009/06/29/billy-mays-leaves-a-positive-example-for-sales-and-marketing-pros Billy Mays was found dead in his Tampa, FL home Sunday morning, possibly connected to a blow to the head he received the night before onboard a US Airways flight. As a marketing professional, I am saddened by the loss. Mays was a man of character. He gave our profession a positive example, in a field that's often overshadowed by manipulative people who will say anything to make a quick buck. Mon, 29 Jun 2009 00:00:00 EDT Spire Advertising Inc. - Blog http://www.spiread.com/blog/2009/05/20/do-you-know-what-are-people-saying-about-your-company-on-social-networkshttp://www.spiread.com/blog/2009/05/20/do-you-know-what-are-people-saying-about-your-company-on-social-networks Do you know what people are saying about your company? The rapid growth of social networking has both simplified and complicated things all at the same time.Our only challenge used to be making sure people said positive things about our companies when they talked to their friends.Now we have to keep up with the techno-savvy people too -- the bloggers, reviewers,YouTubers, twitterers, facebookers, and much, much more. Wed, 20 May 2009 14:41:36 EDT Spire Advertising Inc. - Blog