http://www.spiread.com/blog/Tue, 06 Jan 2009 01:31:31 -0500BasicSpire Advertising & Web Design - Bloghttp://www.spiread.com/blog/Spire Ad RSS Generator 151100 http://www.spiread.com/blog/2008/12/22/a-brilliant-marketing-lesson-from-a-christmas-tree-farm Most folks know that to get more revenue out of their customers, they should sell add-on products. However, some well-crafted add-on products not only give you more revenue at the time of the sale -- they practically GUARANTEE that you will get more repeat business.Here\'s a perfect example. Mon, 22 Dec 2008 14:28:06 EST http://www.spiread.com/blog/2008/12/18/our-new-spirecms-video-demo-is-now-online As promised yesterday, the new SpireCMS video demo is now complete. I've included a small-window version below, or you can click here to view it in a larger window. Thu, 18 Dec 2008 03:24:43 EST http://www.spiread.com/blog/2008/12/17/want-to-sell-more-products-and-servicessuse-photos-and-video I recently met with a prospective client who I'd never met. When I walked in the room, they said -- "I know who you are -- I saw your photo on your website." Yet when I described the powerful Content Management System that we have to give customers complete control over their content, this prospect didn't realize we offered that, even though I talk about it quite a bit on our website.I don't fault this person at all. It simply reminded me that many people are visual learners... Wed, 17 Dec 2008 13:34:23 EST http://www.spiread.com/blog/2008/12/12/beware-of-this-search-engine-optimization-rip-off One of our SEO clients forwarded me an email they received from "Global Vibrations Inc" in Washington DC. Here's an excerpt... Fri, 12 Dec 2008 11:57:08 EST http://www.spiread.com/blog/2008/12/08/update-on-archway-cookies In October I blogged about some bad news -- the sudden closing of Archway Cookies here in Ashland Ohio.Late last week we learned that Lance Inc. -- the Charlotte-based company who bought the assets of Archway Cookies -- will be reopening Archway cookies. Mon, 08 Dec 2008 11:52:03 EST http://www.spiread.com/blog/2008/12/07/snow-trails-new-website-helps-create-buzz-for-opening-day Snow Trails Ski Resort opened this weekend for the first time in the 2008-2009 season. It was great to see how they used their new website to promote the opening weekend.Spire launched their new website on November 6. In just five weeks since the launch, the new website has hosted nearly 50,000 visitors, and more than 500,000 pages viewed. Sun, 07 Dec 2008 00:53:35 EST http://www.spiread.com/blog/2008/11/22/getting-things-done-with-google-apps-jott-and-salesforcecom Our business has grown quickly over the past 18 months. One challenge has been finding the right system for email, schedules, to-dos and new business leads to handle our growth and keep things organized.Here's what we've done so far to get organized, and what I'm looking at to make the system better. Sat, 22 Nov 2008 22:28:04 EST http://www.spiread.com/blog/2008/11/19/how-to-double-your-revenue-with-email-auto-responders Imagine if you could walk up to the prospective customers who are looking at your company's website and ask if they're ready to buy. What would they tell you? In fact, if you asked every website visitor -- how many do you think would be ready to buy your products or services right now... today... right on the spot? If you're selling expensive products or services, it's probably no more than 3%. So what are you going to do with the 97% who "walk out" of your "online store" without making a decision to buy? Wed, 19 Nov 2008 19:14:42 EST http://www.spiread.com/blog/2008/11/01/new-landing-page-design-should-increase-sales-for-our-client We've been working with the inventor of a North Carolina-based golf swing trainer since we designed & launched his website last Spring.We started assisting with marketing strategy late this summer, and while we had some early challenges, a lot of good things are finally starting to come together. Here's what we're doing: Sat, 01 Nov 2008 14:47:00 EDT http://www.spiread.com/blog/2008/10/20/archway-cookies-closing-hits-home--lets-keep-ashland-someplace-special Mon, 20 Oct 2008 14:48:05 EDT http://www.spiread.com/blog/2008/10/08/did-you-receive-our-postcardsthis-blog-post-is-for-you If you are a member of the Ashland or Mansfield Chamber of Commerce, you will be receiving our new postcard sometime this week... Wed, 08 Oct 2008 01:05:38 EDT http://www.spiread.com/blog/2008/10/03/twitter-for-business-use-im-giving-it-a-week I've been aware of Twitter for a while, but have never been terribly impressed. Cool for personal use, but businesses are raving about it being the next big thing, and I've just never seen the marketing benefit to using it. Fri, 03 Oct 2008 23:07:04 EDT http://www.spiread.com/blog/2008/09/17/spire-is-1-for-ohio-website-design-in-googles-10-pack I've been kind-of quiet about our ranking up until now, because I thought it was a fluke. What I found is great news for small local businesses who think they can't compete on the search engines. Wed, 17 Sep 2008 13:42:16 EDT http://www.spiread.com/blog/2008/09/17/first-blog-post Hello! My name is Jeremy Harrison. Welcome to my new blog! My role at Spire (aside from the normal things that go along with owning a business) is helping small business owners improve their marketing effectiveness. Wed, 17 Sep 2008 12:20:47 EDT http://www.spiread.com/ Tue, 06 Jan 2009 01:31:31 EST