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Imagine if you could walk up to the prospective customers who are looking at your company's website and ask if they're ready to buy. What would they tell you? In fact, if you asked every website visitor -- how many do you think would be ready to buy your products or services right now... today... right on the spot? If you're selling expensive products or services, it's probably no more than 3%. So what are you going to do with the 97% who "walk out" of your "online store" without making a decision to buy?

Keywords: auto-responders, email marketing, online marketing  |   1 comments

We've been working with the inventor of a North Carolina-based golf swing trainer since we designed & launched his website last Spring.We started assisting with marketing strategy late this summer, and while we had some early challenges, a lot of good things are finally starting to come together. Here's what we're doing:

Keywords: advertising, adwords, landing page, online marketing, optimization, pay per click, ppc  |   0 comments

My prayers go out to the families affected by the recent closing of Archway Cookies. I’d like to issue a challenge to my neighbors here in Ashland. I believe there are more than enough talented, hard-working people in this area to create more jobs than our community has ever seen. The secret to creating those jobs...

Keywords: archway cookies, ashland ohio, economy, entrepreneur  |   4 comments

If you are a member of the Ashland or Mansfield Chamber of Commerce, you will be receiving our new postcard sometime this week...

Keywords: advertising, chamber of commerce, cms, content management system, local businesses, online marketing  |   0 comments

I've been aware of Twitter for a while, but have never been terribly impressed. Cool for personal use, but businesses are raving about it being the next big thing, and I've just never seen the marketing benefit to using it.

Keywords: online marketing, social media, twitter, web 2.0  |   0 comments

I've been kind-of quiet about our ranking up until now, because I thought it was a fluke. What I found is great news for small local businesses who think they can't compete on the search engines.

Keywords: local search, ohio web design, search engine optimization, seo  |   0 comments

Hello! My name is Jeremy Harrison. Welcome to my new blog! My role at Spire (aside from the normal things that go along with owning a business) is helping small business owners improve their marketing effectiveness.

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