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Last week I had the chance to present at a marketing seminar sponsored by the Ohio Bankers League in Columbus. The topic was "How to Transform Google Searchers into Customers."

Keywords: bank website, columbus ohio website design, web design  |   0 comments

Before starting our advertising & web design company, I worked in a small company that had a traditional "sales department." This group of sales people literally made phone calls all day long. Many were cold calls - and their rate of failure was very, very high. If the company wanted to increase its sales, it could make incremental increases by finding better sales tactics, OR it could hire another sales rep who -- if they worked hard enough -- would earn their keep while bringing in a little extra. I'm sorry, but I just wouldn't be able to do that. I don't like the idea of calling people who weren't expecting my call, and trying to sell them something they didn't ask to buy. That's why effective marketing is so important to grow a business. You still need to do sales, but the approach is different, and the success rate is much higher. I'll explain, but first let me prove my theory from first hand experience.

Keywords: advertising, marketing, online marketing, sales leads, seminar, web design  |   2 comments