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Our new postcard hit mailboxes this week - discussing how we can help businesses generate businesses in the recession without spending a fortune on advertising. The postcard is below. We also invited recipients to watch our free video on recession marketing strategies, available here.

Keywords: advertising, recession, spire promotions, video  |   0 comments

I recently met with a prospective client who I'd never met. When I walked in the room, they said -- "I know who you are -- I saw your photo on your website." Yet when I described the powerful Content Management System that we have to give customers complete control over their content, this prospect didn't realize we offered that, even though I talk about it quite a bit on our website.I don't fault this person at all. It simply reminded me that many people are visual learners...

Keywords: cms, cms 2.0, economy, recession, spire promotions, spirecms, video  |   0 comments

Our business has grown quickly over the past 18 months. One challenge has been finding the right system for email, schedules, to-dos and new business leads to handle our growth and keep things organized.Here's what we've done so far to get organized, and what I'm looking at to make the system better.

Keywords: crm, email marketing, gmail, google apps, spire promotions  |   6 comments