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Part 2 of 2 Step Three: Strengthen Credibility & Relationships Over Time This step is where the most important shift has taken place over the past few years. It's a

Keywords: auto-responders, economy, internet marketing, marketing funnel, online marketing, recession  |   2 comments

There's been a fundamental shift in the way people buy products and services. It affects small businesses and mega-brands alike. Sadly, just about everyone is missing it.

Keywords: advertising, economy, internet marketing, marketing, online marketing, recession  |   6 comments

If you haven't heard, we've been leading a series of Internet Marketing seminars in partnership with the Mansfield Area Chamber of Commerce. The first event was December 3 -- it sold out in less than 2 weeks. The second event was January 13 -- it sold out in less than 3 days! The final opportunity to attend will be Thursday, February 4 from 8:30 AM to 11:30 AM.

Keywords: christmas, internet marketing, recession, search engine optimization, seminar  |   0 comments

When I went to college in the late 90s, there was an attitude among some of my classmates that a college diploma would be like a "golden ticket" to finding a great job. I suppose that was the case at some point, but it surely wasn't true in the late 90s.Today, college graduates are negatively affected more than any other demographic with this economy.

Keywords: e-book, economy, job search, recession  |   2 comments

Our new postcard hit mailboxes this week - discussing how we can help businesses generate businesses in the recession without spending a fortune on advertising. The postcard is below. We also invited recipients to watch our free video on recession marketing strategies, available here.

Keywords: advertising, recession, spire promotions, video  |   0 comments

In a recession, consumers are less impulsive, so your business needs to find new ways to reach your customers. AdWords offers a simple way to do so that won't empty your wallet.

Keywords: advertising, adwords, budget, google, internet, marketing, ppc, promotion, recession  |   3 comments

I just finished a new postcard that will be released next week in response to the recession. The headline matches the blog title. The ad copy says the following...

Keywords: advertising, copy writing, copywriting, economy, recession  |   0 comments

I recently met with a prospective client who I'd never met. When I walked in the room, they said -- "I know who you are -- I saw your photo on your website." Yet when I described the powerful Content Management System that we have to give customers complete control over their content, this prospect didn't realize we offered that, even though I talk about it quite a bit on our website.I don't fault this person at all. It simply reminded me that many people are visual learners...

Keywords: cms, cms 2.0, economy, recession, spire promotions, spirecms, video  |   0 comments