Small Business Success Blog

Blog posts tagged with "online marketing"

Facebook Graph Search: A Marketing Gem, Albeit Creepy

Last month, Facebook announced a new feature called "Graph Search." You'll see it on your Facebook page soon. There's already a lot of info out there about the new Graph Search. But it's the features hidden under the surface that has great potential for marketers.

Do You Want Short-Term Patches or Long-Term Sustenance?

If given the choice, would you take $10,000 today, or $500/month for the rest of your life? While logic tells us to take the ongoing payments -- studies have consistently shown that most people are prone to take what they can get RIGHT NOW, ignoring the added long-term benefits that come from waiting.

Optimizing Your Website for Local Google Searchers

Are your customers local? Is the majority of your audience within a certain driving distance of your place(s) of business? Locally-focused businesses have never had more leverage in search engines like Google.

Creating Valuable Landing Pages that Compel Visitors to Act

This morning I was teaching a seminar, and I was showing examples of landing pages where companies offer something of value in exchange for a name and email address.

SEO Cheat Sheet Video Now Available

Here's a video designed to walk you through our popular SEO Cheat Sheet. The free SEO cheat sheet and the video will help you learn about many on-page factors that affect

4 Steps Savvy Marketers Use To Double Sales

Part 2 of 2 Step Three: Strengthen Credibility & Relationships Over Time This step is where the most important shift has taken place over the past few years. It's a

Email Marketing Video: Avoiding the E-FAIL

This latest installment to the Spire Marketing Vault shows 3 email marketing examples and explains why each are ineffective. You'll learn 4 things that make an email effective and see live examples of what to avoid.

How to Double Your Results with a Marketing Funnel

This week's internet marketing training video explains the concept of a marketing funnel. You'll learn: how to determine if your site is a good fit for a funnel,the 5 components of a marketing funnel, and how to use a funnel to double your results.

4 Under-Utilized Marketing Features of SpireCMS

Today's teaching video is created for Spire customers who already have a website powered by SpireCMS. But for those of you who don't it may be helpful to watch and see what's possible. Enjoy!

How to add the +1 button to your website for Google+

Tonight you'll find a new button at the top of most pages on the Spire website. The Google +1 button will allow people to +1 your pages, which will get shared through th

SEO Video: Google Panda Update tries to reward the "good guys."

In March, Google released the "Panda Update" which made significant changes to their search engine algorithm. Changes to Google are always scary. We, and many of our clients get a lot of traffic through organic searches, so you never know what impact changes like these will bring.

How to Go Viral With Your Blog

Just received an email from a customer. He builds decks, and he wrote: I am trying to get my friends to like and share my website.

A simple tip for mobile web marketing

Here's an extremely simple example of a pretzel stand using mobile marketing. Every customer who visits their stand has a mobile phone in their pocket.

Are you using Facebook or is it using you?

Are you using Facebook? There's a 65% chance that you -- and your future customer -- would say yes. This thing has been like an avalanche -- slowly, steadily steamrolling

Our new research reveals 3 costly mistakes 99.6% of small businesses are making with their websites

We just completed a research study and the results were a little frightening. We looked at the websites for hundreds of small businesses in our local area, and checked them on 9 costly mistakes that we tend to see people make on their websites. When looking at 3 of the most costly mistakes, we found that 99.6% of local businesses were making at least 1 of these 3 mistakes.

How to get rid of that boring text on your website

Jason Fried recently had an article in Inc Magazine titled "Why is Business Writing So Awful." A great read that I strongly recommend. We design a lot of business websites each month, and too often, the writing provided by the client can be an afterthought... stuff used to fill an empty space on a page.

SEO: Why Links Matter

Whenever we design a website for a client, we do a lot of search engine optimization work - to help ensure that Google and the other search engines can find the content. However, the structure of the site is only half the battle. Once your site is structured the right way, it's extremely important to get inbound links that point people back to your website.

Dockers Free Pants Super Bowl Ad Backfires - Their Website Can't Keep Up

Planning to promote your company in a Super Bowl commercial? Better make sure your website is ready to handle your offer.

Today's Internet Marketing Seminar in Mansfield, Ohio was a success!

We had a full house at this morning's internet marketing seminar in Mansfield! Thanks to the Mansfield Richland Chamber of Commerce for hosting the event and promoting it to their membership.Today's event booked up in under a week and there were more than a dozen people on a waiting list.

An inside look at our web design marketing funnel

Before starting our advertising & web design company, I worked in a small company that had a traditional "sales department." This group of sales people literally made phone calls all day long. Many were cold calls - and their rate of failure was very, very high. If the company wanted to increase its sales, it could make incremental increases by finding better sales tactics, OR it could hire another sales rep who -- if they worked hard enough -- would earn their keep while bringing in a little extra.I'm sorry, but I just wouldn't be able to do that.I don't like the idea of calling people who weren't expecting my call, and trying to sell them something they didn't ask to buy. That's why effective marketing is so important to grow a business. You still need to do sales, but the approach is different, and the success rate is much higher. I'll explain, but first let me prove my theory from first hand experience.

Get $500 worth of consulting for $75 at our internet marketing seminar in Mansfield

It's official. I'm tag-teaming with my friends at the Mansfield-Richland Area Chamber of Commerce to present an internet marketing seminar at the Mansfield Chamber Conference Room. I'll be presenting three 1-hour presentations on the latest topics like lead generation, online sales, search engine optimization, email marketing & social media.

What is Twitter?

Question: "So what is twitter, I signed up tonight, is it just a spin off of myspace and facebook but with a business twist?"

Are You Paying a Monthly Fee to List Your Business on Some Website? Read This.

Bottom line, if you are paying one or more monthly fees to have a listing on somebody else's website, please consider the three powerful alternatives explained here.

A Brilliant Marketing Lesson from a Christmas Tree Farm

Most folks know that to get more revenue out of their customers, they should sell add-on products. However, some well-crafted add-on products not only give you more revenue at the time of the sale -- they practically GUARANTEE that you will get more repeat business.Here's a perfect example.

Snow Trails' new website helps create buzz for opening day

Snow Trails Ski Resort opened this weekend for the first time in the 2008-2009 season. It was great to see how they used their new website to promote the opening weekend.Spire launched their new website on November 6. In just five weeks since the launch, the new website has hosted nearly 50,000 visitors, and more than 500,000 pages viewed.

How to double your revenue with email auto-responders

Imagine if you could walk up to the prospective customers who are looking at your company's website and ask if they're ready to buy. What would they tell you? In fact, if you asked every website visitor -- how many do you think would be ready to buy your products or services right now... today... right on the spot? If you're selling expensive products or services, it's probably no more than 3%. So what are you going to do with the 97% who "walk out" of your "online store" without making a decision to buy?

New Landing Page Design Should Increase Sales for Our Client

We've been working with the inventor of a North Carolina-based golf swing trainer since we designed & launched his website last Spring.We started assisting with marketing strategy late this summer, and while we had some early challenges, a lot of good things are finally starting to come together. Here's what we're doing:

Did you receive our postcard? This blog post is for you...

If you are a member of the Ashland or Mansfield Chamber of Commerce, you will be receiving our new postcard sometime this week...

Twitter for Business Use: I'm Giving it a Week...

I've been aware of Twitter for a while, but have never been terribly impressed. Cool for personal use, but businesses are raving about it being the next big thing, and I've just never seen the marketing benefit to using it.

Let's Talk

Let's Talk.

Get a clear, focused plan to fuel ongoing growth with just one phone call. 
In a quick conversation with a Spire Success Coach, we will help you discover a proven plan to regain control and fuel ongoing growth. We’ll help you get focused and you’ll learn how to free up valuable time to do what you love.

Schedule a Call