Blog

This latest installment to the Spire Marketing Vault shows 3 email marketing examples and explains why each are ineffective. You'll learn 4 things that make an email effective and see live examples of what to avoid.

Keywords: email, email marketing, internet marketing, online marketing  |   1 comments

We had a full house at this morning's internet marketing seminar in Mansfield! Thanks to the Mansfield Richland Chamber of Commerce for hosting the event and promoting it to their membership.Today's event booked up in under a week and there were more than a dozen people on a waiting list.

Keywords: email marketing, internet marketing, online marketing, search engine optimization, seo, social media, training courses, web marketing  |   3 comments

Snow Trails Ski Resort opened this weekend for the first time in the 2008-2009 season. It was great to see how they used their new website to promote the opening weekend.Spire launched their new website on November 6. In just five weeks since the launch, the new website has hosted nearly 50,000 visitors, and more than 500,000 pages viewed.

Keywords: blog, email marketing, mansfield ohio website design, online marketing, snow trails, web 2.0  |   0 comments

Our business has grown quickly over the past 18 months. One challenge has been finding the right system for email, schedules, to-dos and new business leads to handle our growth and keep things organized.Here's what we've done so far to get organized, and what I'm looking at to make the system better.

Keywords: crm, email marketing, gmail, google apps, spire promotions  |   6 comments

Imagine if you could walk up to the prospective customers who are looking at your company's website and ask if they're ready to buy. What would they tell you? In fact, if you asked every website visitor -- how many do you think would be ready to buy your products or services right now... today... right on the spot? If you're selling expensive products or services, it's probably no more than 3%. So what are you going to do with the 97% who "walk out" of your "online store" without making a decision to buy?

Keywords: auto-responders, email marketing, online marketing  |   1 comments