Blog

Part 2 of 2 Step Three: Strengthen Credibility & Relationships Over Time This step is where the most important shift has taken place over the past few years. It's a

Keywords: auto-responders, economy, internet marketing, marketing funnel, online marketing, recession  |   2 comments

There's been a fundamental shift in the way people buy products and services. It affects small businesses and mega-brands alike. Sadly, just about everyone is missing it.

Keywords: advertising, economy, internet marketing, marketing, online marketing, recession  |   6 comments

When I went to college in the late 90s, there was an attitude among some of my classmates that a college diploma would be like a "golden ticket" to finding a great job. I suppose that was the case at some point, but it surely wasn't true in the late 90s.Today, college graduates are negatively affected more than any other demographic with this economy.

Keywords: e-book, economy, job search, recession  |   2 comments

I just finished a new postcard that will be released next week in response to the recession. The headline matches the blog title. The ad copy says the following...

Keywords: advertising, copy writing, copywriting, economy, recession  |   0 comments

I recently met with a prospective client who I'd never met. When I walked in the room, they said -- "I know who you are -- I saw your photo on your website." Yet when I described the powerful Content Management System that we have to give customers complete control over their content, this prospect didn't realize we offered that, even though I talk about it quite a bit on our website.I don't fault this person at all. It simply reminded me that many people are visual learners...

Keywords: cms, cms 2.0, economy, recession, spire promotions, spirecms, video  |   0 comments

My prayers go out to the families affected by the recent closing of Archway Cookies. I’d like to issue a challenge to my neighbors here in Ashland. I believe there are more than enough talented, hard-working people in this area to create more jobs than our community has ever seen. The secret to creating those jobs...

Keywords: archway cookies, ashland ohio, economy, entrepreneur  |   4 comments