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In a recession, consumers are less impulsive, so your business needs to find new ways to reach your customers. AdWords offers a simple way to do so that won't empty your wallet.

Keywords: advertising, adwords, budget, google, internet, marketing, ppc, promotion, recession  |   3 comments

Bottom line, if you are paying one or more monthly fees to have a listing on somebody else's website, please consider the three powerful alternatives explained here.

Keywords: advertising, adwords, online marketing, pay per click, ppc, search engine optimization  |   0 comments

If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list - which makes them a phrase match or exact match. It's simple, but repetitive and time-consuming to do that by hand -- especially if you have hundreds of keywords for each ad group as I do. Here's a simple tool my team just created to help me convert my keyword lists on the fly.

Keywords: adwords, pay per click, ppc  |   4 comments

We've been working with the inventor of a North Carolina-based golf swing trainer since we designed & launched his website last Spring.We started assisting with marketing strategy late this summer, and while we had some early challenges, a lot of good things are finally starting to come together. Here's what we're doing:

Keywords: advertising, adwords, landing page, online marketing, optimization, pay per click, ppc  |   0 comments