New Google AdWords Tool for adding quotes and brackets to your keywords

By Jeremy Harrison

February 4, 2009

We've been setting up a lot of pay-per-click campaigns for our clients lately - usually in Google AdWords. If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list - which makes them a phrase match or exact match. It's simple, but repetitive and time-consuming to do that by hand -- especially if you have hundreds of keywords for each ad group as I do.

Here's a simple tool my team just created to help me convert my keyword lists on the fly. I think it took them about 15 minutes to create, but it will save me a bunch of time in the long run. I thought I'd share it with others to hopefully make your work a little easier too. If you find it useful -- maybe thank us with a link from your website or blog!

Keywords: adwords, pay per click, ppc

Comments (4) - Post a Comment

Look this site, you can upload adwords reports and work with a full business intelligence tool. it's fantastic

Fabio Andrade at 10:44pm EDT - March 20, 2009

I recently attended an Internet Marketing Strategy seminar where they emphasized using quotes and brackets in Google Adwords. We have seen our leads decrease, cost per click go up, but our overall cost per campaign go down. Sales remained constant, so cost per sale went down.The links in your article are broke - would love to see what your team created.

Steve at 12:21pm EST - February 23, 2011

Steve, thanks for the heads up! We upgraded the server recently and it apparently broke the link! It is now fixed. Let me know how it works for you!

Jeremy Harrison at 1:55pm EST - February 23, 2011

I have been using these quotes and brackets for almost a year when setting up keywords on Google adwords and it really works! Great thanks to Google!

Natasha Lauren at 5:26am EST - March 3, 2011